Before the Association's foundation its founders were marketing practitioners working in different spheres of economy, production and services. Since 1999 they cooperated with professional editions of "Marketer" and "PR in Russia" to introduce and promote business culture in the country.
In 2002 thanks to the initiative of these people Armenian Marketing Association NGO was established in order to develop the institution of marketing and management communications in Armenia.

The founders of the Armenian Marketing Association are:

1. Aram Navasardyan, President. Has experience of more than 15 years in marketing, PR, business consulting, etc. Works and cooperates with many international organizations in Armenia (such as USAID, Eurasia Foundation, World Bank, IREX, Swiss Agency for Development and Cooperation) as well as with international research companies and governmental organizations.

2. Narine Melikyan, Co-founder. Has 18 years experience in corporate management, law, corporate responsibility, economics and consulting. Participated in projects such as: "The corporate culture as the foundation of democracy", "Investment Guide of Armenia", AEPLAC, " Armenia Export  Catalog", "International Finance Corporation”, etc.

3. David Dabaghian, Co-founder. Has significant experience in the field of information technology (over10 years). He graduated from the Armenian State Economic University, Faculty of World Economy and Bluefield State College in the USА for specialty network administrator, web-design/development.