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Marketing Guru launches a new marketing era in South Caucasian region

Friday, 15 July 2011 12:39

On July 14, 2011 at the Ministry of Economy of Armenia was held the first press conference on the November visit to Armenia founder and guru of marketing - the world-renowned professor Philip Kotler. Professor F. Kotler’s visit to Armenia, organization of his trainings and seminars in Yerevan were initiated by Armenian Marketing Association. At the press conference attended by the Executive Director of «Kotler Impact» Fahim Kibria, President of Armenian Marketing Association Aram Navasardyan, first Deputy of Economy Minister Karine Minasyan, Director of the Competitiveness Foundation Arman Khachatryan, government, private, banks representatives and journalists.

The press conference was of an informative nature, being the first event within three months of preparation activities for the exclusive Kotler Event in Armenia.

More than 2 thousand marketers, managers and businessmen will participate in Kotler Event in Armenia including about 500 participants from Russia, Belarus, Iran, Georgia, Turkey, Azerbaijan, Kazakhstan, Poland, Finland and Austria. Within the series of activities regarding Kotler in Armenia it is planned, starting in September, to held conferences and talk shows on television to identify and discuss the most pressing problems of marketing.

It is important to note that the cooperation of Armenian Marketing Association with the «Kotler Impact» is not limited only by Kotler Event in Armenia. The next stage of our long-term cooperation will be opening in Armenia (January 2012) the only Marketing Center of Philip Kotler in the region. According to Fahim Kibria, Professor Philip Kotler will arrive in Yerevan to participate personally in the opening ceremony.