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Philip Kotler in Armenia!

Friday, 18 November 2011 00:00

November 14-15 in Yerevan the exclusive training sessions of professor Philip Kotler have successfully completed and the international marketing conference was successfully carried out.

In total the activities carried out by the Armenian Marketing Association in the framework of the First Regional Marketing Week were attended by more than 1,500 marketers, executives, business community representatives, students, teachers and other interested parties from Armenia, Russia, Ukraine, Georgia, Iran,Germany and Turkey.

During his visit Professor Kotler also hold official meetings with the president and prime minister of the RA and discussed current issues on marketing and management, as well as outlined the main directions of future cooperation. In particular, the initiative of Armenian Marketing Association to establish a regional Business School named after Professor Philip Kotler in Yerevan was approved.

The First Regional Marketing Week and the visit of Professor Kotler in Armenia were the first essential step and the impetus for further development of marketing and management not only in Armenia but also in the whole region. 

We hope that such a bright and positive start will have a stable productive success in the future!