Armenian Marketing Association

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Welcome to
Armenian Marketing Association

The Armenian Marketing Association (AMA) was established by a group of marketing experts in 2002. The creation of this Non-Governmental Organization was enforced by rapidly growing competition in market environment of Armenia. But for the lack of sufficient information on effectiveness and usefulness of marketing and its communications, the level of Marketing Development is very low in Armenia. The technical and theoretical basis of marketing is developed deficiently and the recent years were marked by the fast growth of marketing consulting firms. Based on these factors the Armenian Marketing Association was created to carry out qualitative improvements of marketing consultations and analytical works. The Association will help to improve the efficiency of business actions of Armenian companies through modern marketing tools.

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Aspiring to raise the effectiveness of the Association activities and to offer our members more opportunities both in the local market and abroad, the supervision of the Association is working on establishing partnership between the local and foreign professional companies and enterprises.

In particular, during the half - year existence we managed to conclude several treaties with the companies and organizations mentioned below...

AEC

At present the AMA is implementing the project “Armenia Export Catalog 2003”, supported by the Eurasia Foundation with the funds from the USAID.

The motive for the implementation of the Project has been the pilot project “Armenia Export Catalog” which was implemented successfully at the sponsorship of Educational and Cultural Affairs Bureau of USA State Department.